Liquid Silver Marketing helps us to get user experience. At Liquid Silver Marketing, we understand the way to assist you to achieve excellent bottom-line results without burning through your advertising funds.
Landing pages are a core part of digital marketing and are found in many kinds of direct response campaigns. By using landing pages we are able to tailor our message to the crowd. That is frequently chosen at a campaign-degree or by media. This supports us to understand and measure the performance of our marketing spend.
We also land pages within our conversion-speed-optimization services. We’re able to analyze variations against the same traffic levels in real-time using A/B Split testing. This provides us with an isolated sample of our data that may be pretty accurate as we can target our traffic more efficiently.
The conclusions we are able to draw from these results help us to improve our lead quality.
Exactly what is a Landing Page?
Some say that any page a user lands on becomes a landing page by definition. Over time the lines between Display and Paid Advertising / Search methodologies have become a little mixed up.
It’s been a driver behind the Google Panda Update (First seen in 2011). Part of the goal of the upgrade would be to enhance the standard of pages. Also to lessen the visibility about what’s deemed as ‘Low quality’ pages.
Typically a webpage might have been created with an issue in head. The content may target those needs by using key word insertion and as some might believe becoming a landing page and thus rating for the chosen words.
Since the affect the standard of results landing pages are not designed to be indexed by search engines.
Is not that SEO however? Yes at a low level.
That is the issue; Landing pages are in their best when you are using specifically targeted channels. By using these pages we are able to segment our traffic from organic searches which helps us know which effort has been more powerful.
What channels are used for landing pages then?
There are lots of ways to drive traffic to your landing pages, occasionally we’re able to choose particular site which have high-amounts of traffic related to the page. We then can buy clicks or opinions (the amount of time an advert was exhibited).
Quite often we use the traffic to be directed by Banners of various shapes and sizes to your landing pages. The success rate of the often depends upon the creative used or the crowd participating with our advert.
In general display adverts often obtain a low level of clicks. A recent statistical study showed that you are more like to survive a plane crash then you are to click on a banner. So performance really depends on the media choice.
Google Ad words offers the ability for advertisers to buy clicks from the search engine or the Google Display Network.
Google are quite clear that organic searches can’t be brought and the search algorithm influenced by value. Otherwise big companies would take up all of the top positions!
Google does desire the very best results for their searchers, one way they’re able to quality control these adverts is by the utilization in their Quality Score.
It is a scale that rates the advert founded on the relevance to the ‘Landing Page’, Keywords and copy used. The more important the advert really is, the more frequently it’s displayed and the cheaper the cost per-click.